Welcome to
A Shift in Being.
We’re a different kind of coaching company.

we are in the business of integrity.

We are here to help you create a life filled with clarity, peace, and deep fulfillment starting today.

  • This is not Therapy.

  • This is not a 6 month discussion of what’s not working for you and how it makes you feel.

  • This is coaching for people who are ready to change their life now.

  • This is life mentorship and life skills training.

  • This is for those seeking authentically fulfilling lives of depth, values, meaning, relationship and legacy.

All success in life comes from powerful mentorship, correct and aligned embodiment, and the excavation and reprogramming of underlying beliefs, patterns, unconscious choices and maladaptive behaviors that limit or confuse an individual.

What comes next is stepping into the motivation and behaviors that integrate a new way of being - creating lasting change and a new experience of life.

What coaching looks like in practice:

We start by getting a clear picture of where you are today and the life you want to be living tomorrow… then we work our way through whatever stands in the way to get you there. Here’s what you might expect:

  • Understanding and Regulating your emotional inner world

  • Ending destructive or maladaptive relationship patterns

  • Understanding the subconscious belief systems that run your life

  • Cultivating a powerful life vision and strategy toward fulfilment

  • Learning how to communicate cleanly & mastering the art of conflict repair and resolution

  • Learning how to live with a deeper sense of emotional intelligence and competence

  • Building or Rebuilding connection, attraction, and a compelling long term relationship, charged with real intimacy

  • Getting clear on who you are as an individual and what this moment of your life is actually about

  • Moving forward with conviction instead of hesitation, doubt, fear, confusion

This is the work of becoming
the leader of your life.

Who is Shift?

Founder, Owner and Primary Coach

Max Trombly is a powerhouse life coach and modern thought leader based in New Orleans, Louisiana.

A devoted husband, father, and a leading voice for the reclamation of the healthy and mature masculine, Max has become an unstoppable force in the self-growth and Men’s Work spaces with over a decade of work serving individuals in self development and amassing over 650,000 engaged followers across social media in just three years.

His work spans men, women, and couples alike, guiding them through transformational coaching rooted in modern relational teachings, ancient cross cultural wisdom, therapeutic insight and radical integrity and accountability.

Max is committed to helping individuals rise into true integrity, maturity and self-empowerment, igniting relationships where depth, passion, and purpose become the foundation of extraordinary lives.

Director of Programing and Primary Coach

Kendall Merritt is an elite transformational coach and embodied leadership expert based in New Orleans, Louisiana.

With over 17 years of experience and having coached more than a thousand individuals, from C-level executives within multinational organizations to couples at pivotal thresholds in their relationships, Kendall is trusted for her rare ability to create deep, precise, and lasting transformation.

Her work spans individuals and couples alike, guiding them through an experience rooted in intentionality, embodied awareness, relational dynamics, and radical self-responsibility.

Kendall is committed to helping individuals step into integrity, devotion, and self-leadership, creating relationships and lives where love, power, and purpose are fully realized.

For any human being desiring a change in how their life is unfolding, it begins with a few questions:

What is actually going on here?
What am I not seeing?
What am I not aware of that may be affecting the outcome that I desire?
and
What needs to change to begin creating the life I want to be living?

Then comes enrolling the support needed to move into:

I now see what this moment is.
These are the things that I am committed to changing.
and
This is what I am driven to create with consistency and discipline across time.

The life you desire is right in front of you.

It is about shifting into the right state and taking the next right action for it to unfold.

We’re here to help you get there.

WHo WE WORK WITH

  • Leaders, Executives & High-performers who want all parts of life fulfilled.

  • Everyday Individuals who want to dramatically uplevel their quality of life and learn the life skills that make it work well.

  • Couples who want to experience extraordinary relationship.

  • People in life-stage transition who refuse to waste the next chapter repeating the last.

  • We also work with high-profile and public-facing clients. Client discretion is absolute.

The Work.

We work privately with a small number of clients.

This is high-level, high-touch coaching designed for real transformation.

We have options for fully Virtual Coaching via zoom with messaging support, as well as Virtual Coaching with a Private In-Person Immersion.

The process begins with an application. If your application is accepted, we will schedule a consultation call to answer questions, go over all details of the coaching investment, schedule, and expectations. Consultation calls are only scheduled for people ready to start the work.

We do not accept everyone.

There is an application.

There is a conversation.

Because this only works if you are committed to
the work and ready to move.

The Investment

Private Virtual Coaching

  • $10,000 — Individual
    8 calls over 3 months + text support between calls

  • $12,000 — Couples
    12 calls over 3 months + text support between calls

Private Coaching
+ In-Person Immersive Training

  • $26,000 — Individual
    8 calls over 3 months
    (4 required before In-Person Immersive Training)

  • $32,000 — Couples
    12 calls over 3 months
    (4 required before In-Person Immersive Training)

If You’re Ready to begin Coaching